Likes to be called Amsterdam Airport Schiphol, with a capital A for Airport. When I first moved here it was pretty easy to get around. Now the single terminal concept has been stretched and stretched so it takes for ever to walk to some of the far gates. You get a warning with your check-in time.
Schiphol has also become a 'shopping experience' (yawn). It even has a mini Rijksmuseum with rotating exhibitions to keep those transit passengers happy.